Kiné
Categories
Branding
Client
Kiné
Project
Branding Identity
Services
Branding
Year
2025
The project focused on defining a visual identity that could communicate calm, intention and modernity in the wellness space. Our approach began by studying the brand’s core purpose: to create supplements that merge science, nature and emotional wellbeing. From there, we built a design language that feels warm, grounded and quietly sophisticated.
The project focused on defining a visual identity that could communicate calm, intention and modernity in the wellness space. Our approach began by studying the brand’s core purpose: to create supplements that merge science, nature and emotional wellbeing. From there, we built a design language that feels warm, grounded and quietly sophisticated.
The identity is rooted in a palette of deep, earthy tones and soft gradients that evoke balance and serenity. Packaging was developed with a tactile, premium sensibility, using minimal graphics and precise typography to express trust and clarity. Every visual element was crafted to feel functional yet elevated, reflecting the brand’s commitment to natural formulas and thoughtful innovation.
The identity is rooted in a palette of deep, earthy tones and soft gradients that evoke balance and serenity. Packaging was developed with a tactile, premium sensibility, using minimal graphics and precise typography to express trust and clarity. Every visual element was crafted to feel functional yet elevated, reflecting the brand’s commitment to natural formulas and thoughtful innovation.
The result is a cohesive system that extends seamlessly from product design to digital touchpoints. A modern, understated identity that positions the brand within the premium wellness category while preserving its human, approachable essence.
The result is a cohesive system that extends seamlessly from product design to digital touchpoints. A modern, understated identity that positions the brand within the premium wellness category while preserving its human, approachable essence.
